Rapid growth in European Stand-Up Pouches continues
|With packaging volume reduction, cost reduction and convenience driving rapid growth, European demand for stand-up pouches is forecast to grow by around 5% p.a. over the next five years to reach 28 billion units in 2017.|
This is at least twice as fast as the volume growth which is expected in the European flexible packaging market as a whole.
Other report highlights:European sales of pre-made stand-up pouches and laminates used in form-fill-seal pouch-making applications amounted to 22 billion units in 2012.
Associated expenditure on stand-up pouches amounted to around €700 million and accounted for around 6% of total European converted flexible packaging sales.
An estimated 145,000 tonnes of substrates were used in the production of stand-up pouches in Europe in 2012.
Form-fill-seal is increasing its share of the stand-up pouch market with current segmentation estimated at 45% FFS / 55% pre-made pouches.
Overall European growth in unit demand over the last five years has been around 5.5% per annum. This reflects rapid growth prior to 2008, a subsequent slowdown following the onset of the global downturn and since then growth recovery.
Retorted pouches used for wet pet food and human food applications accounted for 45% of the overall total, with 55% taken by non-retort end-uses, primarily liquid beverages, and in applications such as confectionery, grated cheese, fruit compote, and ketchup / mayonnaise.
Growth in the emerging markets of Eastern Europe will out-perform those in Western Europe over the coming years, with growth in wet pet food in Russia and Poland being particularly rapid.